Most B2B service companies reach a point where the founder is still running sales alongside everything else. Deals require their attention. There is no one to coach the team. The pipeline depends on one person's energy and availability.
A virtual VP of sales takes ownership of the revenue function without the cost and commitment of a full-time appointment. The first ninety days are where the foundation is built.
Days 1 to 30: Diagnosis and design
In the first month, the virtual VP reviews the current state of the pipeline, the sales process, the team, and the account list. This is not a superficial audit. Every active deal is reviewed. Every stage of the sales process is mapped. The gaps are documented.
By the end of the first month, there is a written diagnosis and a clear plan for the next sixty days.
Days 31 to 60: Installation and activation
The second month is about installing the process and starting to run it. The sales funnel is designed or redesigned. Discovery questions are written. Objection responses are prepared. The CRM is configured to match the new process.
Outreach resumes — or starts — with a clear account list and approved messaging. The first meetings are booked and the VP reviews each one before and after.
Days 61 to 90: Coaching and refinement
By the third month, the process is running. The virtual VP shifts from installation to coaching. Calls are reviewed. Deal coaching happens weekly. The account list is refined based on what is working.
At the end of ninety days, there is a documented process, a trained team, a working pipeline, and a written report on what to do next.
What makes this different from a sales trainer
A sales trainer teaches skills in a workshop and leaves. A virtual VP operates inside your business every week, reviewing live deals, coaching on real conversations, and adapting the strategy as the market moves. The result is continuous improvement, not a one-time session.